Real Estate Marketing Strategy

The selling process all starts with the initial meeting. It’s just like in movies when the two main characters meet and set the tone for the rest of the movie and the relationship going forward. This is an opportunity for us to get to know each other and talk through what the next steps in the process are. Why is this important for you? Not only do we get to determine if we are the right fit for each other, we get to discuss your goal and how we will help you get there.

After the initial meeting, the next step is signing a listing agreement. It’s kind of like signing up a big star in a film, except in our film the star is going to be your home. Getting your home under contract solidifies our relationship and outlines the expectations for both seller and agent.

Once you are a client, it’s like going into pre-production for a movie. We’re going to set the stage with a timeline, action items, and answers to your questions every step of the way. Working with Lake Sotheby’s International Realty is like working with a top studio in Hollywood. You’re going to have all the benefits and resources that will deliver a product unmatched in the marketplace.

There are prelisting activities for both the seller and the agent to accomplish during this time. This is a lot like building your film sets and figuring out what the landscape looks like. Seller activities include touch ups and repairs, decluttering, filling out disclosures, home improvement history, your story, and why you purchased the home. Agent activities include verifying the property specs, professional photos and videos, 3D Matterport shooting, staging consultation, and setting up the marketing schedule. Having these activities predetermined allows for clear expectations and clarity moving forward.

The coming soon process is like releasing the trailer for your film in order to build up excitement. The first preview of your property is typically a beautiful aerial drone video that showcases the exterior, yard, and surrounding neighborhood. This entices buyers by giving them a little taste of what’s coming soon.

The next step in the process is going live on the MLS website, which other syndicated real estate websites pull listings from. This is kind of like your big Hollywood premiere, and it means that buyers can see it online and schedule showings.

Our next step is running a marketing campaign for your property. First we post the newly active listing on highly active social media channels. Additionally, an email blast is sent out to the Extraordinary Agent Network, which is an elite group of Lakes Sotheby’s agents from all over the country, giving your property maximum exposure.

Our next step is running a marketing campaign for your property. First we post the newly active listing on highly active social media channels. Additionally, an email blast is sent out to the Extraordinary Agent Network, which is an elite group of Lakes Sotheby’s agents from all over the country, giving your property maximum exposure.

One of our favorite parts of the process is the weekly check-in, which is like a box office review. It’s essentially what the market thinks of your property and our product. Specifically, we will discuss online results, showings, feedback, offers, and anything else that pertains to your property. We will use all of this information to make adjustments to our marketing strategy to ensure that our next step is the right one.

An accepted offer is an exciting part of the journey of selling a home. Getting an offer accepted is like wrapping up production on a film, and when you wrap up a film it goes into post-production. And that’s the second half of the battle. During this next phase, the buyer will be scheduling an inspection if needed. And once those contingencies are clear, that’s like finishing all your edits, and the film is complete. We are now pending, which means that we are extremely close to closing the property.

The next step is to arrange the closing and title services in order to transfer the title to the new owners. We will typically arrange these services for you, as we have a network of preferred providers that will provide the best service for your property. However if you have a specific title company that you like, we would be happy to use your preference.

The next step in the process is a final walkthrough. This typically happens just before the actual closing on the property. This allows the buyer the opportunity to tour the property, as well as verify any mutual conditions. Should there be any issues, we would have time to remedy them prior to closing.

The final step in the process is closing on your property. It’s like accepting your Oscar! All of the steps in the process and all of your hard work have led up to you receiving this reward. Make sure to enjoy it and let the band play you off!